You’re interested in starting a new relationship, you and your skin. You’re amped to take the next step so you get the nerve to walk into the store or browse online but all you see are products for days… cleansers, exfoliators, serums, oils, toners, moisturizers, hydrators, concentrates, scrubs and more. It’s overwhelming, especially for someone who’s new to skincare. We know you have questions and we have answers, starting with the basics. 

So what exactly is skin care? 

To put it simply, it’s taking action to care for your skin. It’s a practice that supports your skin in every way possible from it’s integrity to appearance. This includes the use of skincare products, nutrition, exercise and avoiding excess sun exposure. 

How is the skin on your face different from your body? 

The skin on your face is thinner, more sensitive to hormonal changes and consistently exposed to the environment. Facial skin is rich in sebaceous glands, which are responsible for regulating natural oils. Excess oils can cause breakouts and too little leads to dehydration. Your face is delicate and complex so it’s important to look for products that meet its specific needs. 

What are the essential products for daily use? 

Amongst the array of skincare products, there should be four staples on every man’s bathroom counter: cleanser, exfoliator, hydrator and sunscreen. Cleanser removes dirt and debris from your skin and a good exfoliator helps regenerate new skin cells by clearing away the old ones. A hydrator helps retain moisture and sunscreen protects you from the sun’s harmful UV rays. These basic products will keep your skin healthy. 

Why can’t I use my bar of soap? 

You can, but you’ll damage your skin’s outer protective layer. Skin is our largest organ and performs critical functions. Yes, it’s responsible for making us look good but it's also our first line of defence. By using generic bar soap on your face, your skin will dry out and become more prone to acne and inflammation. With this in mind, it’s time to ditch the bar soap and reach for supportive skincare products. 

How much time should I invest in a skincare routine? 

There’s this notion that men don’t have enough time to develop and maintain a skincare routine, which is 100% BS. Your routine doesn't need to be lengthy or include numerous products. All you need is a select few items that are effective and work together. You should complete your routine at least once a day. You may also consider using skincare after a tough workout or long day at work. Realistically, it should take no longer than 5 minutes to freshen up. 

How often should I use skincare? 

Consistency is key. Much like your workout routine, it takes commitment and consistency. Results don’t come from washing your face every second or third day, great skin is a daily practice. 

Where do I buy it and how much should I pay for it? 

Think about it this way. When you visit the barbershop every month it costs you roughly $40, maybe more if you leave a good tip. You should invest the same time and money into your skin.